What you get.

Kunz & Huber provides focused and complementary market research applications reaching from data collection to implementation support. You can either participate in multi-client monitoring instruments or purchase tailor-made services for your company.

Our Products:

Global Private Banking Monitor (GPBM)

  • Yearly surveys among USD-millionaires (HNWIs) domiciled in global key markets
  • Coverage 2012: Germany, UK, Italy, Singapore, Hong Kong, Dubai (n=120-200)
  • Coverage of additional markets as one-time or periodical survey upon request
  • Measures awareness, attractiveness and image of financial institutions
  • Measures attractiveness of several offshore centers for European HNWIs
  • Download: english

Swiss Private Banking Monitor (SPBM)

  • Half-yearly survey among CHF-millionaires (HNWIs) domiciled in Switzerland
  • Representative for German and French speaking Switzerland (n=400 per year)
  • Measures awareness, attractiveness and image of financial institutions
  • Assesses HNWIs' characteristics and attitudes towards banking and banks
  • Evaluates advertising awareness and impact of banks' media presence

Swiss Private Banking Monitor Structured Products (SPBM STP)

  • Half-yearly survey among investors highly familiar with structured products
  • Representative for German and French speaking Switzerland (n=250 per year)
  • Measures awareness, attractiveness and image of financial institutions
  • Evaluates preferences for banks regarding their structured products offerings
  • Assesses characteristics and attitudes of structured products connoisseurs

Swiss Asset Management Monitor (SAMM)

  • Yearly survey among institutional investors in Switzerland
  • Includes pension funds, banks, independent asset managers, etc.
  • Representative for German and French speaking Switzerland (n=100 per year)
  • Measures attractiveness, image and product offering of financial institutions
  • Assesses characteristics, attitudes and strategies of institutional investors

Our Services:

Client feedback with business impact

  • Quantitatively evaluate what your clients think and how they act
  • Identify concrete individual risks and opportunities in your client base
  • Detect your strengths and weaknesses from a client's point of view
  • Increase satisfaction, loyalty and business volume of your clients
  • Download: deutsch

Qualitative explorations in top-segments

  • Understand what demanding target groups think and how they act
  • Evaluate needs of HNWI, entrepreneurs and other top-segments
  • Adjust your products and services towards demanding target groups
  • Detect your strengths and weaknesses from a top-segment's point of view

Market and client segmentation

  • Know which segments of consumers and clients are attractive for your brand
  • Understand consumer and client segments and their needs and motivations
  • Perfectly align your products and services to specific segments
  • Increase loyalty and business volume of selected segments
  • Download: deutsch

Employee Sounding

  • Understand what your employees think and how they act
  • Consider your employees' needs and motives
  • Profit from existing knowledge of your employees
  • Increase your employees' motivation and loyalty

Reporting services

  • Understand which employees require which information
  • Optimally adjust reports to the employees' individual needs
  • Efficiently distribute reports to numerous individual receivers
  • Ensure the usage and the impact of the distributed information
  • Download: deutsch

Online survey services

  • Cost-effectively survey middle to large samples
  • Reach most participants online thanks to high internet coverage in Europe
  • Apply tailor-made and fully CD consistent questionnaire layouts
  • Assure high data security standards using servers located in Switzerland

Implementation support

  • Understand what employees at all levels need to act effectively
  • Precisely plan and prepare the optimal tools for implementation
  • Support management and employees regarding implementation
  • Measure and monitor the results and success of your initiative

Background Information:

Company profile

  • Explore Kunz & Huber for market research, data analysis and consulting
  • Meet your high demands regarding data quality and data security
  • Ensure application of intelligent methods to analyze and condense data
  • Get dedicated support in effectively implementing new insights ansd results
  • Download: deutsch / english