What we do.
Depending on the individual project remit, Kunz & Huber is capable of handling all the practical aspects of market research and data analysis - solo, or in concert with partners. Our service offering covers the following areas of expertise:
Market research
- Implementation oriented project management with early involvement of users
- Custom surveys of customers, employees and consumers (face to face, by telephone, questionnaire, or online)
- One-to-one interviews, focus groups, behavioral observation (real-time, participatory, guided) and sourcing of secondary data
- Quality assurance in market research (questionnaires, coding, processes, data, analysis, reporting)
- Complete independence regarding third party providers and free choice of methods
Data analysis
- Complex data combinations integrating internal and external sources, along with assured data and privacy protection
- Complete repertoire of qualitative and quantitative analytical tools and methods
- Sophisticated multidimensional analysis, text mining and data mining
- Customer and consumer segmentation (sociodemographics, psychographics, behavior, lifecycle, inductive clustering)
- Intuitively comprehensible preparation, aggregation and visualization of results
Reporting and implementation
- Development and maintenance of long-term studies (monitors), reporting and management cockpits
- Automated solutions to produce and distribute reports to many users on different levels
- Integration of data and analytical results into internal systems
- Manuals, guidelines and workshops to accompany and support implementation processes
- Training in market research and data analysis